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The following databases are newly acquired or being evaluated for a future subscription.

Vividata

New

Alternate Name(s) PMB Print Measurement Bureau

Formerly known as Print Measurement Bureau (PMB). Vividata is a Canadian syndicated media service. The single source study provides annual data on Canadian consumer preferences, print and non-print media preferences, product usage and consumer lifestyles.
Conditions of Use:
Use of this product is restricted to students, faculty, and staff of St. Francis Xavier University. It is the responsibility of each user to ensure that they use this product for individual, non-commercial educational or research purposes only, and do not systematically download or retain substantial portions of information.

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